Again and thanks to a generous friend of mine, I have in my possession a new album of old cards released by the firm Player’s Cigarettes in the late 1930’s decade. Apparently, not everything related to tobacco industry was negative.
This album is devoted to emblems of Royal Air Force’s squadrons and includes a number of fifty small cards so beautifully printed with tiny details in golden ink. My 20-page album is complete and preserved in really good conditions. Each time I leaf through, I feel a hint of nostalgia for this nearly forgotten good taste, which was obvious in every simplest and daily things a few decades ago.
Nowadays everything seems so functional; are we forgetting this sort of aesthetics that lead to reverie? We must realise that no one seems to think of future collectors or to consider saving items for posterity.